Don, you write really good copy. You're offering a powerful double- whammy to your clients: a strong grasp of technical concepts married to an engaging, accessible writing style. That's a potent combination - and a rare one. I'm impressed.
- Peter Bowerman, author, "The Well-Fed Writer" series
Software Business Owners and Executives: Your Competitors are Planning to Develop More Content to Market their Products
According to the IDG Research Services Global Survey released in November 2011: "Content marketing, which includes white papers, case studies, videos, custom websites, video and white papers, is among tech marketers’ top five spending priorities for 2012." (Courtesy of IDG. See the related article.) The bottom line is clear: you need case studies, white papers, and quite possibly other supporting materials such as videos and updated web site copy - just to stay competitive.
Quality Matters
According to the survey, the biggest content marketing challenges faced by technology marketers include: producing enough content, producing engaging (interesting) content, and lack of talent to produce this content.I make creating new content for your business easy for you (and your business.)
If you feel that your organization's back is against the wall to create top quality content, I can help. I'll create your content. Transparently. On time and on budget. In the style that you require. And with a complete understanding of the culture of both the culture and the technology of IT. Make your marketing budget and effort have the greatest impact: hire the copywriter who really gets it all: the business, the technology, and the people of IT. My career spans years of hands-on software development as well as technical leadership of many projects. I get the IT industry. Put my vast experience to work for you.I Serve...
Established businesses • Startups, Solo Entrepreneurs, and "micro-ISVs" too • Software vendors for consumers and businesses • Cloud/Software-as-a-Service providers • Enterprise software vendors • IT service providers and consultantsWhat I Produce
Web copy • Press releases • Advertising copy • "Screencast" (video demo) scripts for voice overs • Brochures • White papers • Business and sales letters • ...and more.Why Hire Me?
- I'll help you to sell your products or services.
- I'll work very hard to keep you happy.
- A strong technology and business career experience helps me to develop effective copy for you.