Article

Article - an informational essay describing subject matter.

Sample: Web Site Copywriting - Copy for Home Page of Church Web Site

The copy below was used on the home page of Memorial Church of Christ in Dayton, Ohio from 2000 through 2005.

Church Home Page

Welcome to the web site of Memorial Church, located in Dayton, Ohio. We invite you to visit us this Sunday.

Are you looking for a church home? Have you been away from church for awhile? Or perhaps you've never attended regularly. Well ... you are welcome at Memorial!

Memorial is a friendly Christian church in East Dayton where your "personal space" is respected. If you've ever felt like you've been "smothered" at other churches, give us a try!

Memorial is Dayton's "country church" in a city setting. The sermon messages are traditionally based on the Word of God but are always fresh and interesting. We welcome you, the entire person - problems and all. We have excellent musical guests, puppet plays for the kids, support for all life situations, and much more. If you're worried about "fitting in" - don't be! Memorial is worth a visit, even if (and especially if) you don't think you like church! No demands are ever made of visitors.

Memorial may be for You. We don't mind if you are not saved yet. We don't care what you've done in the past. Regardless of your station in life or your past or present circumstances, you will find support, love, and fellowship here.

Come. Bring your friends. This simple invitation, printed in Memorial's Fifth Anniversary program of October, 1900 is as timely today as it was then.

Come... bring your friends, or bring yourself... you will be welcome, and appreciated!

Data Backup article

Article on Data Backup

This article was published in the Chamber of Northeast Cincinnati's "Navigator" magazine for members of the chamber.

By Don Wallace, Computer Support of Warren County

“It’s 11:00 – do you know where your data is?”

PC users are “preached to” by computer vendors to “back up your data regularly” in the same righteous vein as flossing regularly or changing your engine oil every 3000 miles.

The difference is this: “backing up your data” is something that you almost need to be an “IT expert” to accomplish usefully. Nobody gives the average PC user clear, obvious directions as to how to safeguard their data by making additional copies of it.

What I will do this month is to provide you with information about a really easy and practical way to back up important data. It will probably cost you a few dollars, but it will give you great peace of mind.

The point is this: the easier it is for you to back up, the more likely that you will do it. (Sounds like some diets!) And this is easy.

External, Portable Hard Drives – “Huh?”

An external hard drive is a hard drive which you plug into your computer as needed. When you plug the external hard drive in, it becomes accessible to Windows. You can then basically duplicate large portions of the data on your hard drive periodically so that you always have a backup. How large? Entire “Outlook PST” files of multi-gigabyte size, for instance.

The single great advantage of an external hard drive over other backup media such as CDs, DVDs or tapes, is that it’s seamless – there is no swapping of disks necessary when you use it. You can copy most of your PC’s data to it, and walk away until the operation has completed. Unplug the drive, and put it away until the next time you back up – or when you need to recover your precious data.

What does it cost?

I use a hard drive of the "Ximeta" brand. Ximeta’s drives can use either your network (Ethernet) or USB connector. The 80 gigabyte drive is currently available online for $99 and up, refurbished.

And What Software?

Maybe none. Because an external hard drive looks like a new drive letter to Windows, you can use the “Windows Explorer” to copy your data to the external hard drive. You can “drag and drop” files from your PC to the external hard drive using the mouse.

Or, if you prefer more handholding, there are free and commercial software programs that give structure to the process. (Google or use your preferred search engine to find these programs):

  • SyncBack – a well regarded free backup program
  • Second Copy – an extremely well liked commercial program
  • Windows Backup – free, built into Windows – takes some patience and skill to work with.
  • WinZip – bundles up your files into compressed “zip” files - requires some skill to use.

Conclusion

I have described a painless, easy way to maintain a second copy of your data that doesn’t require a stack of disks nor the patience of a saint to use in your everyday work.

Blogging Article

Chamber of Commerce Blog Article

This article was published in the Chamber of Northeast Cincinnati's "Navigator" magazine for members of the chamber.

By Don Wallace, Computer Support of Warren County

Blogs, or “web logs”, have captured a lot of attention in the last couple of years. A blog is a web site that contains a public “daily diary” of the author’s personal view on subjects. Famous people and everyday people have their own blogs and, in some cases, large and devoted followings. It seems like “everyone” in the media, and every second or third private person you run into, has their own blog.

So, what is important about blogging for the small business person? Should you develop your own blog?

Blogs, first and foremost, are a highly personal form of outreach. “Marcom” (marketing communications) have traditionally been regimented and highly controlled in the business world because corporations are very sensitive to the public image that they develop. A blog is by nature a series of personal essays and runs counter to the usually careful practice of “marcom”. Many blogging packages allow the general public to attach their own commentary to blog articles, adding a further degree of uncontrollability to the picture (how many newspapers let you say that a columnist is “full of hooey” and make it stick?!)

If you are a business owner who is comfortable with writing and able to write on an ongoing basis, then you should strongly consider blogging as a flexible and low-cost format for publicity and image-building. Instead of calling it a “blog”, think of it as an online newsletter to your clients, prospects and the general public.

A blog can build tremendous respect among prospects and fellow business owners by allowing you to state your professional opinions candidly and in an “intimate” context. The sort of personalized material that you can post to a blog just doesn’t work as well in a formal brochure or business letter context. You can project your business’s philosophy and values effectively and convincingly. And you can write and post articles as they occur to you, not just when you have the time and budget to produce a new brochure. A blog has that “psst – did you consider THIS?” ambience that lets your readers feel that they are “in” on something interesting and unique.

I suggest that you start blogging in a low-key way. Write a set of articles – 4 or 5 – and set up a small blog of your own on your personal web site space (most internet providers give you an allotment of web site space for personal use). Ask friends and colleagues to read it and comment frankly. If your articles are well-received, consider registering a domain (dot com name) and publish your own blog to support and enhance your business.

Outdoor Recreation Article for Local Magazine

Bikeway Article Lead Picture

I developed an article for a local advertising periodical called "Warren County Magazine" that ran in their June/July 2006 issue. The article detailed the features, landscape, and history of a particular section of the Little Miami River bicycle path that passes through Southern Ohio. The PDF file that is attached to this page shows the article as it was printed.

I researched the facts detailed in the article and I contributed all of the photography, but I had no control over the typesetting.

Educational/Instructional Business Topic Article for About.com

Note: This article is named "Contractor or Consultant? What's the Difference?" and was previously published on About.Com's "Focus on Java" section. Unfortunately, the new editor of the java.about.com site has chosen to gut the older content of the site, and so this article is no longer available there.

An Introduction

The terms "contracting" and "consulting" have an aura of glamour about them that many employees in our industry relish. After spending a day in meetings kowtowing to their immediate management, or being asked (told!) to work through the weekend for yet another fire drill, who wouldn't want to call the shots in their own career? Every "Office Space" movie cliché comes to mind.

In this article we'll clearly define the differences between contracting and consulting in the IT industry and how these roles are commonly misinterpreted. We'll also explore the most important tradeoffs to consider if you choose to work on your own.

What do the Terms Really Mean?

Contractor

A contractor is a vendor and an independent operator: expendable on a moment's notice. The term "contractor" radiates a definite blue-collar image due to close association with the building trades. In any industry it's simply a label for a certain type of working relationship. (Note: if you don't like the term "contractor", just substitute the equivalent phrase "freelancer" throughout this piece. They mean essentially the same thing.)

A definition: A contractor is anyone who performs services for a client, in exchange for fees, but who is not an employee of the client. A contractor is also someone who solely determines the way in which his work is delivered to the client.

The above paragraph (simplified greatly) spells out the basic criteria by which the U.S. Internal Revenue Service allows a worker to be treated as a contractor instead of as an employee. A contractor is generally regarded as a vendor: expendable on a moment's notice.

The expendable nature of contractors is in contrast to the usual employment relationship. An employee's work is considered to be supervised by the employer, and the employee works for the employer on an ongoing basis.

Now, enter an ambiguity: One may well be both an employee and a contractor. This is commonly the case in instances when an employee is employed directly by a contract agency, who in turn hires her out to a customer of the agency. To the customer, she is a contractor, but she is also an employee of the agency.

Consultant

The term "consultant" is far more nebulous than "contractor" and has no rigid legal status in most instances.

A consultant is generally considered to be a subject matter expert who delivers advice and expert implementation guidance to his clients. A "real" consultant in the classical sense does not perform much or any actual implementation, unless it is to create an example or reference implementation for the benefit of his clients.

Many, but not all, consultants are self-employed and, therefore, also operate as contractors. Some employees have a title of "Consultant" and are regarded as such within their employers' organizations. Yet other consultants are employed by contract agencies or consulting companies.

The point is: The term "consultant" defines a functional role, not a legal nor financial working relationship.

So What is in a Name or Title?

The term "consultant" has suffered some devaluation over the years, particularly in the IT industry.

The most common error is to treat consulting and contracting as one and the same. They are not. A consultant may be an employee for "the man" and may have little autonomy or control in her work life, while a contractor often has considerably more freedom. (PS: There is nothing the matter with engaging in verbal shorthand with someone by calling all freelancing relationships "consulting", but make sure you both know what is really being discussed--especially at the negotiating table.)

A second point of confusion is caused by viewing contracting as beneath consulting in the pecking order, as more blue-collar. Contracting itself is simply a legal and financial arrangement. A savvy contractor may well out-earn a less streetwise consultant.

A third point of confusion lies in the functional role of a consultant. Unlike in management consulting, few in the IT industry are paid to stroke their beards sagely and render advice. The term "consultant" in the IT industry is used more casually than it is in management circles. It is taken to mean an expert implementer, designer, architect and/or mentor.

Finding Work as a Contractor or Consultant
If you are reading this article, you are probably interested in contracting as a career option. Secondarily, you may be attracted to the allure of being respected as an "independent consultant" (or contractor). (I will not cover working as an "internal consultant" for one's employer.)

In the past few years, both roles have become extremely difficult career options, but perhaps no more so than pursuing an appropriate full-time position in technology.

There are two distinct contracting roles that are commonly accepted by both the business community and the human relations agency industry: IT contractor and independent consultant. A description of each of these two roles follows.

Working as an IT Contractor

  • Contractors are utilized by the IT industry as substitute employees.
  • Contractors are, more or less, regarded as a commodity by clients, only differentiated by buzzword skills.
  • You will usually work through a contract agency. You will generally work as their employee, or sometimes as their contractor. The most effective agencies find ways to recruit suitable contractors within the client businesses' hourly rate requirements.
  • If you don't work through a contract agency, you will find and negotiate your own projects directly with client businesses.
  • You will generally work for hourly fees, negotiated in advance.
  • You will usually work on the client's site, under the same general expectations as their employees.
  • As a contractor, your physical office and office furnishings may be lacking, and access to resources such as a desk phone or the corporate network may be limited.
  • Most businesses bend the usual definition of "contractor" by actively supervising their IT contractors and holding them to the same standards (both technical and attendance) that they hold employees.
  • Marketing for an IT contractor is almost identical to looking for a full-time position. You must have a resume, you must keep it updated, and you must display similar attributes that employers seek in employees.
  • Your marketing will consist of meeting the perceived needs of clients for specific technical skills. Buzzwords (and not talent) will matter most. If you don’t know C#, and C# is the language that the client wants, then you will be at a disadvantage.
  • Launching yourself as an IT contractor is a matter of finding a contract, usually through an agency. It's more or less like looking for a job. Landed a contract? Congratulations, you're a contractor!
  • The market for IT contractors is very strongly tied to the IT job market. If companies are having no problem finding permanent employees to do (say) programming, then the market for contractors will be weak. The reverse is also true, as it was in the late 1990s.

Working as an Independent Consultant

  • Consultants are generally utilized in the IT industry as subject matter experts and as implementation experts.
  • Consultants who have done their marketing correctly tend to be regarded as having important and unique value--not as commodities.
  • You will usually find your own projects. If you deal with a contract agency, it will only be for the duration of particular projects.
  • You may work for hourly fees or you may work toward a defined project goal that results in lump sum payments.
  • You will probably work off-site, at your own office.
  • You may be treated provisionally as a member of the client's senior management hierarchy. You may even be privy to high-level gossip. WARNING: You are a visitor, and your special role is a privilege, very easily lost.
  • You will probably manage the project yourself. Your client will likely know very little about the particulars of what you’ve accomplished for them. They will generally only see an end result.
  • Most important: Independent consultants market themselves actively, as experts, and they work with prospects who have advanced needs, or who have no internal management structure to deal with IT projects. Marketing for an independent consultant is similar to building a practice in any professional field: your reputation must precede you. You probably won’t use a resume as a consultant, but you should have some published articles, a brochure, and/or customer testimonials, at a bare minimum.
  • Your marketing will generally target either specific business needs of clients or a particular type of specialized technical challenge. Buzzwords may or may not matter but an impression of impeccable credibility will matter.
  • Launching yourself as an independent consultant consists of building a reputation, a clientele, and a set of specialties. In some cases, it can take months, or even years, to realize the income that you had as a full-time employee.
  • The market for independent consultants may be closely tied to the general economy and the IT industry economy, or it may be entirely decoupled from either. It just depends upon what your specialty is and who your clientele is.

Conclusion

This article is a sweeping overview of a significant segment of the IT industry: temporary professional services. This career choice is not for everyone. The risks can be higher than full-time employment but the financial upside can make the risks attractive. But if you want more control over your career, consulting or contracting may be an option for you.

About the Author

Don has worked as a consultant and contractor in IT since 1993. Don has been working in the engineering and software fields since 1980. He has over 25 years of commercial software development experience. Don has a Bachelor's in Electrical Engineering from the University of Dayton. He has been instrumental in the release of several hardware products and commercial software applications in the DOD and commercial sectors.

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