Case Study for Web Development Shop

Case Study for the Development of a Web Site Presence

This case study summarizes the development of a new web presence for the Hanford-Fox Theatre near Visalia, California by my client, Cogeian.

The Customer

The Historic Hanford Fox Theatre is a movie palace that was originally built in 1929. After years of decline, the theatre was purchased by a preservationist in 1979, restored and reinvented, and reopened in 1982. Today, Hanford Fox is a regionally renowned community treasure that hosts movies and live entertainment.

The Problem

Hanford Fox urgently needed a new web site. The original design of the Hanford's web site was austere and did not showcase the flavor and the variety of the performances and the movies that are shown at the Hanford Fox. The old web site was difficult to update by staff members and was invisible to major search engines like Google. Lastly, Hanford was losing revenue to external ticket brokers - revenue that it badly needed for its own income stream.

Hanford Fox required a web presence that would do three things well: visually showcase its entertainment offerings, with style, without alienating the base of current customers; provide a platform for the real-time display of upcoming performances at the Hanford without creating extra work for the staff; and enhance the revenue that was generated by ticket sales.

Cogeian proposed to redevelop Hanford's web site with all of these considerations in mind.

The Solution

Cogeian Systems designed a new web site platform from the "ground up". Cogeian's well proven proprietary content management system (CMS) is the core of this modern, web standards compliant, search engine friendly web presence. We created an information rich, but elegant, "old Hollywood" retro visual style for the site that appeals to all visitors. And we implemented ticketing in the web site itself for the Hanford, so that as much revenue as possible may be collected through direct ticket sales.

The Results