Why Hire Me As Your Software Copywriter?

by Don Wallace
Don Wallace

I have five reasons that you may wish to consider. Do you have a minute to read them?

1. Receive Targeted Help Marketing Your High Tech Products.

I learn what your customers need from you, and I learn how you are their best source of the solution to their need. Then I translate that understanding into benefits-rich advertising copy that truly differentiates your products and your company.

2. Receive Deep Understanding of Technology Culture and Business - Translated into Copy.

I provide a key advantage to my clients - I am a 30 year veteran of the IT and software engineering industry - which means I can "get" and write about your product. I find opportunities to explain products in exciting new ways, because I understand technology from a detailed "insider" perspective.

3. Get Passionate Copy That Stands Out From the Crowd.

I write exciting, passionate copy about highly technical, abstract, business-oriented software products... like yours. I always use a conversational style of writing in my copy. I strive to anchor my copy to your target audience's needs, preferences and concerns.

4. Leverage a Fresh, New Viewpoint.

We probably just met. So I will ask all of the questions that any customer or client of yours would ask: "Why should I buy your product?" "What are the benefits for the customer?" "Who cares about this feature?" And not aimlessly - but informed with a keen sense of business and technical value.

Then I take this knowledge, and I transform it into powerful, effective copy that converts.

5. Be a Very Important Client.

Compared to the big and famous guns in the copywriting business, I am extremely affordable, accessible, and available. Every client is a priority and no job is "unimportant."

It's Not about Me. How Can I Help You?

If you have a tough challenge in promoting a software, SaaS, or IT related product or service... I really want to hear from you.

I would like to talk with you about what keeps you up at nights about your marketing. Give me a call at 513-932-2236, email don@donwallacewriting.com, or use this contact form, at your earliest convenience.

Please browse my samples or articles on this site to get acquainted with the value I provide.