Web visitors and readers need a reason to hang around and read about your product. Give it to them. By making it easy to see what your page or article can mean to them. Don’t bury the lead.
Receiving leads that can be converted to sales requires marketing that effectively reaches key decision makers as well as advocates and stakeholders. Let’s examine one example of a failure to market effectively.
Learn how to plan the right level of spending and action for content marketing for your business.
Many business operators get hung up on exceptionalism. The idea of a “Unique Sales Proposition” doesn’t feel quite right. Does your business REALLY have to be so unique? Let’s see.
Google has a surprising way to reach new paying customers for its Adwords service. Let’s examine what that means to you.
Here are the most irritating, dubious, widespread, just – plain – wrong narratives about copywriting and copywriters that I have encountered.
If you don’t yet have a mailing list full of subscribers to your blog or content marketing campaign, you will want to read this article. Your content marketing can really use some assistance from social media.
This article shows you how to find a voice for your business in print that is authentic, believable and credible. First person, the “editorial we,” or the third person all have their place – understand when and why to use each.
Find out the issues that you need to be aware of before committing huge amounts of time to endless twiddling of the new WordPress site you’re building.
This article describes a novel way to grade and improve headlines in your copy.