Copywriting and Content Creation for Software Providers

Don, you write really good copy. You're offering a powerful double- whammy to your clients: a strong grasp of technical concepts married to an engaging, accessible writing style. That's a potent combination - and a rare one. I'm impressed. - Peter Bowerman, author, "The Well-Fed Writer" series

I am so happy with Don’s work on a B2B sales letter for my product. .... Professionals in the target audience... all came back with glowing comments –including more than one “Wow, terrific!” To say I’m satisfied is an understatement.

- Testimonial on file





"Your sales letter is brilliant."


- A client who responded to a direct mailing for services

This project far exceeded my expectations! ... Don ... helped me focus my skills and talents on my target audience. ... I plan on using Don on future projects and I would highly recommend him for any commercial writing projects.

- Testimonial on file

Your "Real story on Re-engineering" page is a real gem and could be potentially be a real "deal maker" under the right circumstances...Thank you very much for the superb work on this project!

- Testimonial on file

If you require effective, high quality marketing copy for your software or software technology related business, then you are at the right place.

Content Customized for Your Niche

Your marketing content needs to be tailored to your target market and audience. For example, an independent professional responds positively to different selling points than a B2B customer might.

I write for many niches of software and SaaS product areas: B2B, vertical markets (software specialized for industries), B2C (consumers), and independent business professionals. I also write copy for subcategories such as IT and technical professionals.

Content Created for Your Business Format and Style

Whether you are an established business • Startup, Solo Entrepreneur, or "micro-ISV" • Cloud/Software-as-a-Service provider • Enterprise software vendor • IT service provider or consultant ... I will produce the copy that has the right content, tone and delivery for your business's personality, your target market, and your business format.

Content Types that You Need for Your Project

What do you need? I can produce it for you: Web copy • Press releases • Advertising copy • "Screencast" (video demo) scripts for voice overs • Brochures • White papers • Business and sales letters • ...and more.

Other Services Provided

I also produce reviews (sometimes called "critiques"), paid search ad copy, and copy editing and revision of existing work.

Simply tell me what you need, and we will work out a package that makes sense for your business.

Need Copy Help? It's As Close as a Phone Call or an Email.

Help is right here for your copy needs. But you must take the next step. You can reach me most business days at 513-932-2236 (eastern time zone, EST/EDT). Or use this contact form. Or email me at don@donwallacewriting.com.

Why Hire Me?

Give me about a minute and I'll give you five reasons why my services are very good for your business.

Basics of Marketing Your Products

Capture visitor interest in your product.

Basics of Marketing to Consumers and Businesses

Direct response and USPs, oh my! :)

Case Studies

Let your product speak for itself through case studies.

Promote Your Service Business

Sell your services effectively and don't feel awkward writing about your own business.

Your Web Site Reviewed for $299

Perfect for the small vendor with BIG ideas - like you. Find out how your copy can be improved.