I am so happy with Don’s work on a B2B sales letter for Fiscal Forecaster. All I did was give Don the copy on our website, including the home page, a features matrix and a story about why we had written the software. He distilled the story down to a short paragraph and even came up with a catchy phrase, comparing the software to a financial “time machine”. When I tested the letter out on various people, including professionals in the target audience, they all came back with glowing comments –including more than one “Wow, terrific!” To say I’m satisfied is an understatement.
Don was referred to us by a consultant who highly recommended him for a very technical IT related, copy writing assignment. His industry knowledge base was a bonus and combined with his creative writing skills, our firm was able to deliver a final marcom production on time. We plan to use Don again for future IT related marcom projects.
Don is from a strong technical background, and has an in depth knowledge of software and the implementation of software architecture in enterprises (among other technical topics). This allows him to write informational copy that goes beyond the surface, and to add value beyond the information that was provided him. Don delivered the work on time, and was very conscientious about rewrites and the accuracy of the material. We give him our highest recommendation.
We hired Don to work on website copy for our website redesign. … He really gained an understanding of our target audience and was able to convey that message in a clear and concise manner. His writing ability really shone through on the final product. …
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My company hired Don to write copy for our web site and voice-over scripts for demo videos of our product. I am very pleased with Don’s work – he’s professional and puts in a lot of effort and research into each writing project. I can highly recommend Don for his quality work and value for the money.
Your “Real story on Re-engineering” page is a real gem and could be potentially be a real “deal maker” under the right circumstances…Thank you very much for the superb work on this project!
We hired Don Wallace to develop marketing copy for our enterprise software product, Q.magic. …Don manages to take complex ideas and deliver them clearly to his audience. He adeptly uses his insight into IT and business operations to create copy that truly differentiates us. It is a pleasure working with Don and I am sure that we will continue using his services as the need arises.
This project far exceeded my expectations on many levels! … Don pushed the project to the next level by helping me focus my skills and talents on my target audience. … I plan on using Don on future projects and I would highly recommend him for any commercial writing projects.
Don’s developer background and technical experience make him a good technical writer — he grasps very quickly how products work and is able to to write about them needing almost no training or feedback at all. That ability alone makes his services quite valuable.
Don, you write really good copy. You’re offering a powerful double- whammy to your clients: a strong grasp of technical concepts married to an engaging, accessible writing style. That’s a potent combination – and a rare one. I’m impressed.