Marketing, Business and Sales Writing, and Web Design for Software Tech and B2B Businesses.

I am so happy with Don’s work on a B2B sales letter for Fiscal Forecaster. All I did was give Don the copy on our website, including the home page, a features matrix and a story about why we had written the software. He distilled the story down to a short paragraph and even came up with a catchy phrase, comparing the software to a financial “time machine”. When I tested the letter out on various people, including professionals in the target audience, they all came back with glowing comments –including more than one “Wow, terrific!” To say I’m satisfied is an understatement.

Patricia Hamilton – Fiscal Forecaster personal finance product

Don was referred to us by a consultant who highly recommended him for a very technical IT related, copy writing assignment. His industry knowledge base was a bonus and combined with his creative writing skills, our firm was able to deliver a final marcom production on time. We plan to use Don again for future IT related marcom projects.

WWM, Partner, Dayton-based marketing company

Don is from a strong technical background, and has an in depth knowledge of software and the implementation of software architecture in enterprises (among other technical topics). This allows him to write informational copy that goes beyond the surface, and to add value beyond the information that was provided him. Don delivered the work on time, and was very conscientious about rewrites and the accuracy of the material. We give him our highest recommendation.

J. Tanner, Comvigo – computer security products

We hired Don to work on website copy for our website redesign. … He really gained an understanding of our target audience and was able to convey that message in a clear and concise manner. His writing ability really shone through on the final product. …

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Not only was Don able to learn our business, but often he was able to explain it better than even we could. Don provided constant feedback and communication which was essential to the project. I can not recommend Don’s work highly enough. We have received numerous compliments on our website and we are thankful to Don for his work. … We have actually signed up 8 new clients from the site , so that is why I have been so busy.
Tim Sheehan, Bluebeard Interactive – B2B Telemarketing services

My company hired Don to write copy for our web site and voice-over scripts for demo videos of our product. I am very pleased with Don’s work – he’s professional and puts in a lot of effort and research into each writing project. I can highly recommend Don for his quality work and value for the money.

Erhard Smit – Ernicware – Optitask network administration product

Your “Real story on Re-engineering” page is a real gem and could be potentially be a real “deal maker” under the right circumstances…Thank you very much for the superb work on this project!

Evgeni Dragoev, PDFJet Product and Innovatics technology consulting

We hired Don Wallace to develop marketing copy for our enterprise software product, Q.magic. …Don manages to take complex ideas and deliver them clearly to his audience. He adeptly uses his insight into IT and business operations to create copy that truly differentiates us. It is a pleasure working with Don and I am sure that we will continue using his services as the need arises.

Jorge Borbolla, Q-Branch – Q-Magic BPM enterprise product

This project far exceeded my expectations on many levels! … Don pushed the project to the next level by helping me focus my skills and talents on my target audience. … I plan on using Don on future projects and I would highly recommend him for any commercial writing projects.

Paul Morrison, Granber Solutions – software and strategic consulting services

Don’s developer background and technical experience make him a good technical writer — he grasps very quickly how products work and is able to to write about them needing almost no training or feedback at all. That ability alone makes his services quite valuable.

Doug Nebeker, Poweradmin network administration tool

Don, you write really good copy. You’re offering a powerful double- whammy to your clients: a strong grasp of technical concepts married to an engaging, accessible writing style. That’s a potent combination – and a rare one. I’m impressed.

Peter Bowerman, Veteran Commercial Freelance Writer and Author, “The Well-Fed Writer” series